The VW T1 became hugely popular during the 1960s and is strongly associated with the Hippie movement. At the time, Hippies and other such groups were protesting against the establishment. The VW T1 was ideal as it had a low running and maintenance cost, whilst also providing a place to live. It was the total opposite of the popular gas guzzling large American cars of the time. Hippies would decorate their VW T1s, many becoming works of art, in a tradition that continues today. Music festivals and protest events were festooned with VW T1s and that association remains strong even in 2017.